Gyms & Fitness Studios
Websites for gyms and fitness studios
Joining a gym is intimidating. The site's job is to make walking in for the first time feel survivable.
What does a gyms & fitness studio website need?
Short answer: four things, and all four belong in the first screen — the trade and the town you work in, a phone number that is a button rather than text, photographs of your own work, and a price or a price range. For gyms & fitness studios the three that decide the call are:
- The timetable, current and readable on a phone
- Membership pricing without a form
- Photographs of the actual space
A site like that is $750 once with us, with no monthly fee, and usually live within a week. The domain is registered in your name and you keep the files, so it keeps working whatever happens later. Being live is not the same as being found: Google normally indexes a new site within days but takes one to three months to rank for anything competitive, and the Google Business Profile we set up in every tier usually produces calls sooner than the website does. Nobody can promise rankings, and we do not.
The problem
Everyone who might join you is nervous about being the least fit person in the room. Without a website they cannot see the space, the timetable, or who else trains there — so the nervousness wins and they do not come.
What your customers are typing
- gym near me
- yoga classes [city]
- personal trainer [city]
- gym membership cost
- crossfit near me
Every one of those is a search you can appear for. None of them can be won by a Facebook page.
What a gyms & fitness studio site actually needs
The timetable, current and readable on a phone
It is the most-visited page on any fitness site by a wide margin.
Membership pricing without a form
Hiding prices behind 'contact us' is the single biggest killer of gym enquiries. People assume the worst and leave.
Photographs of the actual space
Not stock. People need to see the room they will be nervous in.
A first-class or trial offer
The whole funnel is getting someone through the door once. Make it the loudest thing on the page.
Trainers and coaches, with photographs
In small studios people join for a coach, not a facility.
What it costs
Published and fixed. $750 gets a five-page site with your services, your photographs and your phone number where people can find it. $1,500 adds a page for each area you serve and the markup that helps Google read the site correctly. $2,500 is the full local search build with monthly content and call tracking.
For comparison, US agencies typically start small business projects at $4,000–$6,000, and hourly rates run $100–$200. We wrote up the real numbers, including three-year totals against Wix and Squarespace — a $750 one-time site works out cheaper than either before year two.
How long it takes
Usually live within a week. The build itself is a day or two; almost all the waiting is content. If you have photographs, your service list and your hours ready when we start, it goes quickly. More on why websites get delayed and how to avoid it.
Being live is not the same as being found. Expect Google to index the site within days and to take one to three months to rank for anything worth ranking for. Your Google Business Profile, which we set up in every tier, usually produces calls sooner than the website does.
What you own
The domain is registered in your name, not ours, and you get the files. If you stop working with us the site keeps running and anyone can edit it. That is not standard in this industry, so it is worth asking whoever else you talk to whether they do the same.
Still deciding? Read whether you actually need a website — including the cases where the honest answer is no — or compare Wix, Squarespace and having one built. Other trades are covered on the trades index.