Trades
Websites by trade
What a site actually needs changes more by trade than by town. A roofer needs storm-damage proof and an insurance explainer; a dentist needs an insurance list and new-patient forms. These go into the detail.
Plumbers
Someone with water coming through a ceiling is not browsing. They search, they call the first plumber who looks real, and they stop searching.
Read moreRoofers
Roofing demand arrives in spikes. A hailstorm hits and a whole suburb searches at once — and the companies with a real website take those calls.
Read moreElectricians
Electrical work splits between small urgent jobs and large planned ones. The planned ones are researched, and research means a website.
Read moreHVAC Companies
HVAC demand is weather. Two weeks of the year decide the season, and whoever is findable in those two weeks takes the work.
Read moreLandscapers
Landscaping is bought with the eyes. No photographs, no job — and a Facebook album is not a portfolio.
Read moreHair Salons
Choosing a salon is choosing a person. The site's job is to make that person feel knowable before the first appointment.
Read moreAuto Repair Shops
Nobody enjoys choosing a mechanic. The shop that looks the most honest online is the one that gets the call.
Read moreRestaurants
Restaurant sites have three jobs: the menu, the hours, and how to get there. Everything else is decoration.
Read moreDentists
New patients are the entire economics of a practice, and almost all of them arrive by search.
Read moreCleaning Companies
Cleaning is bought on trust and kept on convenience. The site has to earn the first and remove the second.
Read moreGeneral Contractors
A kitchen remodel is a five-figure decision made over weeks. Every one of those weeks is spent looking at websites.
Read moreLaw Firms
Legal clients are frightened and comparing. The site that explains the process calmly is the one they call.
Read moreGyms & Fitness Studios
Joining a gym is intimidating. The site's job is to make walking in for the first time feel survivable.
Read morePhotographers
For a photographer the website is the product demonstration. Everything else is secondary to how the images look.
Read moreVeterinarians
A frightened pet owner needs three things fast: are you open, do you take emergencies, and where are you.
Read moreSee your website before you pay for it
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