/* Content pages — guides, trade pages, city pages, about.
   Loaded after style.css, which supplies the tokens, header, footer and buttons.
   This file only adds what long-form reading needs and nothing else. */

.hero-doc{padding:56px 0 40px;border-bottom:1px solid var(--rule)}
.crumbs{font-size:.84rem;color:var(--fg-dim);margin-bottom:20px}
.crumbs a{color:var(--fg-dim);text-decoration:none}
.crumbs a:hover{color:var(--accent);text-decoration:underline}
.hero-doc h1{margin:8px 0 0;font-weight:600;letter-spacing:-.03em;line-height:1.08;
  font-size:clamp(2.1rem,4.6vw,3.2rem);max-width:20ch}
.hero-doc .lede{margin-top:20px;max-width:62ch}
.byline{margin-top:22px;font-size:.86rem;color:var(--fg-dim)}
.cta-row{display:flex;gap:12px;flex-wrap:wrap;margin-top:28px}

/* Long-form. 68ch is the width where lines stop being tiring to read. */
.prose{max-width:68ch}
.prose h2{margin:52px 0 16px;font-weight:600;letter-spacing:-.022em;
  font-size:clamp(1.4rem,2.4vw,1.85rem);line-height:1.2;scroll-margin-top:80px}
.prose h2:first-child{margin-top:8px}
.prose h3{margin:32px 0 10px;font-weight:600;font-size:1.08rem;letter-spacing:-.012em}
.prose p{margin:0 0 18px;color:var(--fg-dim);line-height:1.68}
.prose strong{color:var(--fg);font-weight:600}
.prose a{color:var(--accent)}
.prose ul{margin:0 0 20px;padding-left:22px;color:var(--fg-dim);line-height:1.68}
.prose li{margin-bottom:9px}
.prose .muted{font-size:.92rem;color:var(--fg-dim)}

.toc{background:var(--bg-alt);border:1px solid var(--rule);border-radius:14px;
  padding:20px 24px;margin:0 0 40px}
.toc strong{display:block;font-size:.82rem;text-transform:uppercase;
  letter-spacing:.06em;color:var(--fg-dim);margin-bottom:12px}
.toc ul{margin:0;padding-left:18px}
.toc li{margin-bottom:7px}
.toc a{color:var(--fg);text-decoration:none}
.toc a:hover{color:var(--accent);text-decoration:underline}

/* Searches: shown as the literal strings people type, so they read as data
   rather than as marketing claims. */
.searches{list-style:none;padding:0;display:flex;flex-wrap:wrap;gap:9px;margin-bottom:16px}
.searches li{font-family:ui-monospace,Menlo,monospace;font-size:.84rem;
  background:var(--bg-alt);border:1px solid var(--rule);border-radius:var(--pill);
  padding:8px 15px;color:var(--fg)}
.searches li::before{content:"⌕ ";color:var(--fg-dim)}

.band{background:var(--bg-alt);border-top:1px solid var(--rule);
  border-bottom:1px solid var(--rule);padding:64px 0}
.band h2{margin:0 0 34px;font-weight:600;letter-spacing:-.024em;
  font-size:clamp(1.5rem,2.6vw,2rem)}
.needs{display:grid;gap:18px}
.need{background:var(--card);border:1px solid var(--rule);border-radius:14px;padding:22px 24px}
.need h3{margin:0 0 8px;font-size:1.04rem;font-weight:600;letter-spacing:-.012em}
.need p{margin:0;color:var(--fg-dim);line-height:1.6;font-size:.96rem}

.cols{columns:2;column-gap:34px}
@media(max-width:640px){.cols{columns:1}}
.cols li{break-inside:avoid}

.ticks{list-style:none;padding:0}
.ticks li{position:relative;padding-left:30px;margin-bottom:14px}
.ticks li::before{content:"";position:absolute;left:3px;top:.42em;width:12px;height:6px;
  border-left:2px solid var(--accent);border-bottom:2px solid var(--accent);
  transform:rotate(-45deg)}

/* Tables scroll inside their own box so the page body never scrolls sideways. */
.tw{overflow-x:auto;margin:0 0 24px;border:1px solid var(--rule);border-radius:12px}
.tw table{border-collapse:collapse;width:100%;font-size:.94rem;min-width:460px}
.tw th,.tw td{padding:12px 16px;text-align:left;border-bottom:1px solid var(--rule)}
.tw th{background:var(--bg-alt);font-weight:600;font-size:.86rem;
  letter-spacing:.01em;color:var(--fg)}
.tw td{color:var(--fg-dim)}
.tw tr:last-child td{border-bottom:0}

.cards{display:grid;grid-template-columns:repeat(auto-fill,minmax(300px,1fr));
  gap:18px;padding:48px 0}
.card{display:block;background:var(--card);border:1px solid var(--rule);
  border-radius:16px;padding:26px 26px 22px;text-decoration:none;color:inherit;
  transition:border-color .18s,transform .18s}
.card:hover{border-color:var(--accent);transform:translateY(-2px)}
.card h3{margin:0 0 10px;font-size:1.12rem;font-weight:600;letter-spacing:-.016em}
.card p{margin:0 0 16px;color:var(--fg-dim);font-size:.94rem;line-height:1.58}
.card-go{font-size:.86rem;font-weight:500;color:var(--accent)}

.cta-band{background:var(--bg-alt);border-top:1px solid var(--rule);
  border-bottom:1px solid var(--rule);padding:64px 0;text-align:center}
.cta-band h2{margin:0 0 14px;font-weight:600;letter-spacing:-.026em;
  font-size:clamp(1.5rem,2.8vw,2.1rem)}
.cta-band .lede{margin:0 auto;max-width:52ch}
.cta-band .cta-row{justify-content:center;margin-top:26px}
.cta-note{margin:16px 0 0;font-size:.84rem;color:var(--fg-dim)}

.faq{padding:64px 0}
.faq h2{margin:0 0 26px;font-weight:600;letter-spacing:-.024em;
  font-size:clamp(1.5rem,2.6vw,2rem)}
.faq .wrap{max-width:68ch}
.faq details{border-bottom:1px solid var(--rule)}
.faq summary{cursor:pointer;padding:19px 0;font-weight:500;letter-spacing:-.01em;
  list-style:none;display:flex;justify-content:space-between;align-items:center;gap:16px}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";font-size:1.3rem;color:var(--fg-dim);
  font-weight:400;line-height:1;flex:0 0 auto}
.faq details[open] summary::after{content:"−"}
.faq details p{margin:0 0 22px;color:var(--fg-dim);line-height:1.68}

.hdr-tel{font-weight:600;letter-spacing:-.01em;white-space:nowrap}
.foot-addr{font-size:.88rem;color:var(--fg-dim);line-height:1.6;font-style:normal}

@media (prefers-reduced-motion: reduce){
  .card{transition:none}
  .card:hover{transform:none}
}

/* Onward links at the end of a guide. A guide that links nowhere is a dead end
   for a reader and for a crawler; the anchor text is the target's own headline
   so it describes where it goes. */
.related{border-top:1px solid var(--rule);padding:56px 0}
.related .wrap{max-width:68ch}
.related h2{margin:0 0 22px;font-weight:600;letter-spacing:-.024em;
  font-size:clamp(1.3rem,2.2vw,1.7rem)}
.related-list{list-style:none;margin:0;padding:0;display:grid;gap:14px}
.related-list li{padding:16px 18px;border:1px solid var(--rule);border-radius:12px;
  background:var(--card);transition:border-color .18s}
.related-list li:hover{border-color:var(--accent)}
.related-list a{font-weight:600;letter-spacing:-.012em;text-decoration:none;
  color:var(--fg);display:block;margin-bottom:4px}
.related-list li:hover a{color:var(--accent)}
.related-list span{color:var(--fg-dim);font-size:.92rem;line-height:1.55}
.related-more{margin:22px 0 0;color:var(--fg-dim);font-size:.95rem}

.explore{border-top:1px solid var(--rule);padding:72px 0}
.explore h2{margin:0;font-weight:600;letter-spacing:-.026em;
  font-size:clamp(1.6rem,3vw,2.2rem)}
.explore-grid{display:grid;grid-template-columns:1fr 1fr;gap:48px;margin-top:38px}
@media(max-width:820px){.explore-grid{grid-template-columns:1fr;gap:34px}}
.explore h3{margin:0 0 14px;font-size:.82rem;font-weight:600;text-transform:uppercase;
  letter-spacing:.07em;color:var(--fg-dim)}
.explore-list{list-style:none;margin:0;padding:0;display:grid;gap:9px}
.explore-list a{color:var(--fg);text-decoration:none;font-size:.98rem;
  letter-spacing:-.008em}
.explore-list a:hover{color:var(--accent);text-decoration:underline}
.trade-tags{display:flex;flex-wrap:wrap;gap:8px}
.trade-tags a{font-size:.85rem;padding:7px 13px;border:1px solid var(--rule);
  border-radius:var(--pill);text-decoration:none;color:var(--fg);
  background:var(--card);transition:border-color .18s,color .18s}
.trade-tags a:hover{border-color:var(--accent);color:var(--accent)}

/* ---- Per-trade builder pages (/builder/<trade>/) ---------------------- */
.band .lede.bt-lede{margin-top:-20px}
.bt-list{margin:0;padding-left:1.1em;color:var(--fg-dim);font-size:.96rem;line-height:1.6}
.bt-list li{margin-bottom:6px}
.bt-list strong{color:var(--fg);font-weight:600}
.need p+p{margin-top:12px}
/* The generated site's own palette. Literal colours from trades.py, on
   purpose: this shows that trade's design, not this site's theme. */
.swatches{display:flex;gap:8px}
.swatches i{width:34px;height:34px;border-radius:50%;display:block;
  border:1px solid var(--rule)}
.bt-steps{counter-reset:bt;list-style:none;padding:0;margin:0;display:grid;gap:18px;
  grid-template-columns:repeat(auto-fit,minmax(240px,1fr))}
.bt-steps li{counter-increment:bt;background:var(--card);border:1px solid var(--rule);
  border-radius:14px;padding:22px 24px;color:var(--fg-dim);line-height:1.6;font-size:.96rem}
.bt-steps li::before{content:counter(bt);display:grid;place-items:center;width:30px;height:30px;
  border-radius:50%;background:var(--accent);color:#fff;font-weight:600;font-size:.9rem;
  margin-bottom:14px}
.bt-steps strong{display:block;color:var(--fg);font-weight:600;margin-bottom:4px}

/* ---- Website cost calculator ------------------------------------------ */
.calc{padding:8px 0 64px}
.calc-in{display:grid;grid-template-columns:340px minmax(0,1fr);gap:32px;align-items:start}
@media(max-width:940px){.calc-in{grid-template-columns:1fr}}
.calc-form{background:var(--card);border:1px solid var(--rule);border-radius:20px;
  padding:24px;position:sticky;top:76px;display:grid;gap:22px}
@media(max-width:940px){.calc-form{position:static}}
.calc-field{border:0;margin:0;padding:0;display:grid;gap:8px}
.calc-field>label,.calc-field legend{font-size:.9rem;font-weight:600;padding:0;margin-bottom:6px}
.calc-field input[type=range]{width:100%;accent-color:var(--accent)}
.calc-field output{font-weight:600;font-size:1.1rem;letter-spacing:-.01em}
.calc-hint{font-size:.8rem;color:var(--fg-dim);margin:0}
.calc-check{display:flex;gap:10px;align-items:center;font-size:.94rem;cursor:pointer;padding:3px 0}
.calc-check input{accent-color:var(--accent);width:17px;height:17px;margin:0}
.calc-out{display:grid;gap:14px}
.calc-row{background:var(--card);border:1px solid var(--rule);border-radius:16px;padding:20px 22px;
  display:grid;gap:10px}
.calc-row.is-us{border-color:var(--accent);box-shadow:0 0 0 1px var(--accent)}
.calc-head{display:flex;justify-content:space-between;align-items:baseline;gap:12px;flex-wrap:wrap}
.calc-head h3{font-size:1.06rem;letter-spacing:-.012em}
.calc-own{font-size:.8rem;color:var(--fg-dim);white-space:nowrap}
.calc-sub{margin:0;font-size:.88rem;color:var(--fg-dim)}
.calc-figs{display:grid;grid-template-columns:1fr 1fr;gap:12px;margin:4px 0 0}
.calc-figs dt{font-size:.76rem;color:var(--fg-dim);text-transform:uppercase;letter-spacing:.05em}
.calc-figs dd{margin:2px 0 0;font-size:1.3rem;font-weight:600;letter-spacing:-.02em;
  font-variant-numeric:tabular-nums}
.calc-bar{height:6px;border-radius:6px;background:var(--bg-alt);overflow:hidden}
.calc-bar i{display:block;height:100%;border-radius:6px;background:var(--fg-dim)}
.is-us .calc-bar i{background:var(--accent)}
.calc-note{margin:0;font-size:.84rem;color:var(--fg-dim)}
.calc-row .btn{justify-self:start;margin-top:4px}
@media(max-width:480px){.calc-figs dd{font-size:1.1rem}}

/* ---- GSAP layer (motion.js) -------------------------------------------
   Decoration only. The progress bar is injected by motion.js and does not
   exist without it. */
.gd-progress{position:fixed;top:0;left:0;right:0;height:2px;background:var(--accent);
  transform:scaleX(0);transform-origin:0 50%;z-index:70;pointer-events:none}
@media (prefers-reduced-motion: reduce){.gd-progress{display:none}}

/* ---- Website grader (/website-grader/, grader.js) --------------------- */
.g-form{margin-top:28px;max-width:640px}
.g-label{display:block;font-size:.86rem;font-weight:600;margin-bottom:8px}
.g-row{display:flex;gap:10px;flex-wrap:wrap}
.g-row input{flex:1 1 260px;min-width:0;font:inherit;font-size:1rem;padding:13px 16px;
  border:1px solid var(--rule);border-radius:var(--pill);background:var(--bg);color:var(--fg)}
.g-row input:focus{outline:none;border-color:var(--accent);
  box-shadow:0 0 0 3px color-mix(in srgb,var(--accent) 18%,transparent)}
.g-row .btn[disabled]{opacity:.55;cursor:progress}
.g-status{margin:12px 0 0;font-size:.9rem;color:var(--fg-dim)}
.g-results:empty,.g-results .wrap:empty{display:none}
.g-report{display:grid;gap:26px;padding:8px 0 40px}
.g-summary{display:flex;gap:22px;align-items:center;flex-wrap:wrap}
.g-summary h2{font-size:clamp(1.3rem,2.4vw,1.7rem);letter-spacing:-.02em;margin-top:4px}
.g-host{margin:0;font-size:.86rem;color:var(--fg-dim);font-family:ui-monospace,Menlo,monospace}
.g-sub{margin:6px 0 0;font-size:.88rem;color:var(--fg-dim)}
.g-grade{width:104px;height:104px;border-radius:50%;display:grid;place-items:center;align-content:center;
  border:4px solid currentColor;flex:0 0 auto}
.g-grade span{font-size:2.6rem;font-weight:700;line-height:1;letter-spacing:-.03em}
.g-grade small{font-size:.78rem;color:var(--fg-dim);margin-top:4px}
.g-good{color:#1E8E4F}.g-mid{color:#B7791F}.g-bad{color:#C9362F}
.g-body{display:grid;grid-template-columns:minmax(0,1fr) 220px;gap:32px;align-items:start}
@media(max-width:820px){.g-body{grid-template-columns:1fr}}
.g-main{display:grid;gap:22px}
.g-cats{display:grid;grid-template-columns:repeat(auto-fit,minmax(200px,1fr));gap:12px}
.g-cat{background:var(--card);border:1px solid var(--rule);border-radius:14px;padding:14px 16px}
.g-cat-top{display:flex;justify-content:space-between;color:var(--fg);font-size:.9rem}
.g-cat-top strong{font-variant-numeric:tabular-nums}
.g-track{height:6px;border-radius:6px;background:var(--bg-alt);margin-top:10px;overflow:hidden}
.g-track i{display:block;height:100%;background:currentColor;border-radius:6px}
.g-metrics{display:grid;grid-template-columns:repeat(auto-fit,minmax(150px,1fr));gap:12px;margin:0}
.g-metric{border-top:3px solid currentColor;padding-top:8px}
.g-metric dt{font-size:.78rem;color:var(--fg-dim)}
.g-metric dd{margin:2px 0 0;font-size:1.2rem;font-weight:600;color:var(--fg);font-variant-numeric:tabular-nums}
.g-main h3{font-size:1.1rem;letter-spacing:-.012em}
.g-probs{margin:0;padding:0;list-style:none;display:grid;gap:10px}
.g-probs li{background:var(--card);border:1px solid var(--rule);border-left:4px solid currentColor;
  border-radius:12px;padding:14px 16px}
.g-probs strong{color:var(--fg)}
.g-probs p{margin:4px 0 0;color:var(--fg-dim);font-size:.92rem;line-height:1.55}
.g-val{font-size:.8rem;color:var(--fg-dim);margin-left:6px;font-variant-numeric:tabular-nums}
.g-cta{background:var(--bg-alt);border-radius:16px;padding:20px 22px;display:flex;gap:12px;flex-wrap:wrap;align-items:center}
.g-cta p{margin:0 0 4px;flex:1 1 100%;color:var(--fg-dim)}
.g-cta strong{color:var(--fg)}
.g-shot{margin:0;text-align:center}
.g-shot img{width:100%;max-width:220px;border-radius:14px;border:1px solid var(--rule)}
.g-shot figcaption{font-size:.8rem;color:var(--fg-dim);margin-top:8px}

/* ---- Small business website examples ---------------------------------- */
.ex-grid{display:grid;grid-template-columns:repeat(auto-fill,minmax(300px,1fr));gap:22px;margin-top:24px}
.ex{display:grid;gap:8px;align-content:start}
.ex-shot{display:block;border-radius:14px;overflow:hidden;border:1px solid var(--rule);
  background:var(--bg-alt);aspect-ratio:960/615}
.ex-shot img{display:block;width:100%;height:auto;transition:transform .5s cubic-bezier(.22,.61,.36,1)}
.ex-shot:hover img{transform:scale(1.03)}
.ex h3{font-size:1.04rem;letter-spacing:-.012em;margin-top:6px}
.ex p{margin:0;color:var(--fg-dim);font-size:.92rem;line-height:1.55}
.ex-go{font-size:.9rem;font-weight:600;text-decoration:none}
.ex-go:hover{text-decoration:underline}
@media (prefers-reduced-motion: reduce){.ex-shot img{transition:none}}

/* Homepage: every trade template, one crawl hop from the page Google visits most. */
.home-templates{margin-top:40px}
.home-templates h3{margin:0 0 14px}